Target audience research

The target audience for our film is similar to that of conjuring because they are both horror films that have someone or something causing a haunting. The producer of The Conjuring put "From The Director of Saw and Insidious". They did this to draw in their past audiences by showing films that were already made by this director. Many people wouldn't know of the director just by seeing his name which is why he included it. Our intended audience is the same, as for the conjuring their audience range is for 18 and older. For mine i would want to lower the age a year or two because teenagers are the biggest audience for horror films. Horror films are often very successful no matter the quality of the movie just simply the fact the genre is very appealing.