Distribution research

Digital distribution has become something very common in the recent years. Many companies tend to release the movies digitally after being in the movie theater. Some however do releases simultaneously to the theatrical release. This technique is more commonly used to more middle cost or low budget films. For example Warner Bros. Pictures distributes to airlines, cruise ships, Armed Forces, the Veterans Administration, colleges, hospitals and other markets. The movie Get Out is a high budget film who was expecting a big audience. So they did the normal process of films keeping the movie unreleased digitally for three months prior to the theater. Get Out made 68.9% of its revenue from theater sales which was $176,040,665. It made its other 31.1% of sales from digital releases which was $79,366,998. This shows films with high budgets and that are more popular make the majority of their revenue from theater sales.