Distribution Plan

For the distribution of my movie i would follow the path of a more digitally distributing film. However, I would put it in a theater for around 2 weeks to make some money and draw in the audience that prefers to watch in theater. After this I would plan to release to HBO and Amazon prime to keep drawing in income. This tactic would be more useful for my film because low budget films like mine and Happy Death Day 2u. Most films make 95% from the first 3 weeks however we can see the sales from Happy Death Day 2u made more sales from their digitally distributed profit. I would attempt to keep it in theaters as long as possible till I am able to get an idea of how much profit that will be made from the theater sales. After this I would release to as many digital forms that I can make possibly double profit over the coming weeks and months.

Distribution research

Happy death day 2u it is a mid budget film. Unlike high budget films which is digitally distributed 3 months after leaving the movie theaters because they make most revenue through theater sales. The mid budget films like happy death day 2u had to be released digitally while still in theaters to keep making money. The film has made a total of $54,482,60 while having a budget of 9 million. The movie has made $25,282,610 which was 46.4% of total revenue. From digital distribution they have made 53.6% of total revenue which was 29,200,000. Movies like this with low budgets have to compete with other horror movies like Get Out, It, and The conjuring which make most of its sales from theaters. Movies like Happy Death Day 2u have to release digitally earlier than the normal. This shows that the movie has made the majority of its money from other sales outside of theaters.

Distribution research

Digital distribution has become something very common in the recent years. Many companies tend to release the movies digitally after being in the movie theater. Some however do releases simultaneously to the theatrical release. This technique is more commonly used to more middle cost or low budget films. For example Warner Bros. Pictures distributes to airlines, cruise ships, Armed Forces, the Veterans Administration, colleges, hospitals and other markets. The movie Get Out is a high budget film who was expecting a big audience. So they did the normal process of films keeping the movie unreleased digitally for three months prior to the theater. Get Out made 68.9% of its revenue from theater sales which was $176,040,665. It made its other 31.1% of sales from digital releases which was $79,366,998. This shows films with high budgets and that are more popular make the majority of their revenue from theater sales.

Distribution research

Typically the movie studios distribute to the theaters once the movie is completed. On average movies will stay in the theaters for four weeks. Movies often make about fifty percent of their sales from being in the movie theaters. For example Warner Bros. Pictures produce 18-22 films on average each year. Warner Bros. often either fully finance their movies or co-finance. They are  the only company to have grossed over 1 billion and it has taken them 18 years. They have offices in over 30 countries and release films in around 120 territories internationally. They do this directly or with some partner companies. The company sets the release date for all the films and the exhibition operations on more than 39,000 screens in North America alone.

Marketing Plan

For my market plan I can use ideas from Get Out by locking in on my age group for my target audience. I can make a billboard that shows the actors with the haunting being behind them. By doing this it will show my audience the genre of film and a general idea of what the movie will be about. Also, this may create a suspense leaving the people to want to view the film. I could use business partnerships with a popular celebrity from a horror movie giving a good review or shout out. This would draw in more people to watch because it relates to an emotional appeal because they will want to follow the new and popular thing. The third thing I will do is post the film billboard online to Instagram this could create more viewers and have the ability to have more people seeing this because people can share it with their friends.

Target audience research

In the movie paranormal activity they try and create a more realistic sensation by using a CCTV camera. It gives the audience a feel they are really witnessing the events occur. For my movie i tried to implement a more realistic view that lets the audience feed off the realistic view. Our movie have a similar audience because we want to attract people to scare and a more male audience. For Paranormal Activity they had around the same rating but only a vote turnout of around 17,000 females and around 84,000 males. Males may like to watch my movie more for the fact that there's a majority of male actors. Also the average age group is from 15-45 which is the age I am wanting to attract to. The movie is intended to attract groups of people leaving them forced to watch all the scary moments instead of looking away and being "unmanly". In the movie poster they show the film technique that is used in the filming this could draw in more audience to see something different and new.

 

Target audience research

Get out is a good example for target audience because they lock down on the age group they want to entertain. They use a current issues that a millennial can relate to. The main goal of the film is to show the horrors of being black in America. This film focuses on how black men are stereotyped and it does the same to white middle class people. How they choose to relate to millennial's view on how the are awake to racism how we try to include our audience is by using actors from the same general age but making them play an older age so it includes our full spectrum of variety from sixteen to twenty five. They also include that its hard to be young and black in america but they show how he goes against all odds to escape. In the posters they use one has the characters in separate shards of glass broken from the whole. This was used to show the disconnected culture and how everyone is separated. The next poster is an African American man sitting in a chair with the most fearful expression the poster shows how the there is two sides that will have a building conflict in the movie.